The U.S. government, through USAID, is funding a new $3 million, three-year Global Development Alliance (GDA) partnership with McCormick & Company Incorporated and NCBA CLUSA. The project aims to improve the livelihoods of 3,000 farmers and preserve Madagascar’s unique biodiversity.
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A public-private partnership
The US government, through the United States Agency for International Development (USAID) and McCormick & Company Incorporate, and the National Cooperative Business Association CLUSA International (NCBA CLUSA), the world’s leading flavour company, are co-financing a three-year, $3 million business called « Sustainable Vanilla for People and Nature ». This activity is part of USAID’s Conservation and Communities Project (CCP).
The activity aims to protect biodiversity, prevent deforestation and improve farmers’ livelihoods through sustainable vanilla production in the Sava and Analanjirofo regions of Madagascar.
The Sustainable Vanilla for People and Nature (SVPN) partnership will increase the production of high quality sustainably produced vanilla. The partnership will improve the resilience of farmers and their families to climate change and other shocks such as Covid-19 through a health insurance system and improved access to savings and credit.
In addition, the partnership will strengthen cooperatives to increase farmers’ incomes and create economic opportunities. Finally, these efforts will serve to reduce threats to biodiversity, combat deforestation, improve natural resource management, reduce global greenhouse gas emissions and improve the well-being of farmers and their families.
Through goal-oriented initiatives, McCormick is committed to choosing sustainable sources for its herbs and spices, starting with all of its signature ingredients, including vanilla. But it is also committed to building the resilience of 90% of the farmers who produce their raw materials by 2025.
A lasting solution for Madagascar
Madagascar is one of the country’s most vulnerable to biodiversity loss. Given the country’s high level of biodiversity – 80% of Madagascar’s unique natural flora and fauna – the loss of one hectare of forest has a greater negative impact on global biodiversity than one hectare lost elsewhere.
In response to this problem, USAID and McCormick’s Sustainable Vanilla for People and Nature activity is addressing issues related to Madagascar’s capacity to sequester carbon and its corresponding contribution to climate change.
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