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Malagasy influencers – Positive ambassadors trained on the proper use of Digital

Book News 1

Last updated on novembre 10, 2019

The third edition of the Positive Influencers training took place last month in Antananarivo. This session was marked by the emphasis on the proper use of Digital, through « Personal branding », the mastery of digital tools and especially social networks.

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Malagasy influencers ambassadors of the Positive

Malagasy Influencers
The participants were presented with their certificates on Thursday, October 31 2019. cc: Tsiky Photography

The third edition of the training course « How to be/become a positive influencer in Madagascar » took place from October 21 to 31 in the Capital, including a part at Passion 4 Humanity Faravohitra and a part at Youtube Space Ambohitsoa.

Initiated by Book News Madagascar and co-organized with Passion 4 Humanity, it saw the participation of six young Malagasy people, including three men and three women, who followed an intensive 10-day training course on positive influence, in the concept of Tech 4 Good and the proper use of Digital.

As part of the « Positive Influencers Change Madagascar » or Pic Madagascar project, this training aims to train amateurs and enthusiasts of Digital inspiring them to become leaders, to master Digital and Information and Communication Technologies (ICT), so that they can use them to bring about positive change within their respective communities.

Malagasy influencers
A push-up session during the Leadership session. cc: Brian Mulipah
Malagasy Influencers
Taratra Harison, the trainer for the public-speaking module. cc: Sitraka Mamy Tantely Andriamialijaona

To this end, once the training is completed, each trained Influencer can access the project platform, present on social networks and also on the web through, and publish articles, videos and other multimedia content, on the topics of their choice.

These Influencers have been carefully selected, through their interest, motivation and background, to follow the training.

« I participated in the training in order to develop my skills, and also because nowadays, you have to be multipotential. I appreciated the training, and I even think it would be better next time to make it a real blocked internship, a kind of bootcamp, where you would spend days, without returning, to create a project in its own right, » said Ginot, a trainee.

During the 10 days, participants had the opportunity to be trained on 10 modules:

– Community management and the proper use of social networks

– Digital marketing

– Computer graphics and design

– WordPress and blogging basics

– Leadership

– Personal development

– Writing techniques

– Information processing techniques

– Sound processing

– Video editing (with the Youtube Space Antananarivo).

Each module was given by professionals in the field, including the « Video editing » module, which was run by Youtube Space Antanananarivo.

In addition to the modular sessions, sharing and exchange sessions with professionals in the field in Madagascar were also held, including two sessions with two positive influencers: Antso Bommartin and Natioraly Happy.

Antso Bommartin, Youtuber. exchanged with the trainees at the training. cc: Tiasy
Nivo Lalandy, Influencer and Natural hair activist, shared her story with the trainees. cc: Tiasy

Fruitful exchanges, often leading to debates on the country’s economic, social and even political development.

« The passion of the participants, not only for Digital and ICT but also for positive change, really marked me. We had so many exchanges that sometimes we didn’t have enough time for the modules, because we spent too much time discussing and debating important topics, » says Tiasy, trainer and organizer.

« The training allowed me to grow and develop personally, and pushed me to have a curious mind and an ever-increasing thirst for things that could have a positive impact on daily life, » said Aina Narindra, a trainee.

Trained to become professionals in the field but also to defend various causes close to their hearts, the participants were presented with their certificates on Thursday, October 31.

An innovative edition

This third edition of the Positive Influencers training was a real success, reports the organizers.

Indeed, for the first time, a partnership has been concluded with Youtube Space by Orange Madagascar and Ymagoo. Several partners were also present, including the Paper Store, which supported the training on a technical level by providing office equipment (notepads and pens) and goodies. Creativeo, the Fitafi Association, the OIA Group and the Agora Speakers Antanananarivo are also among the event’s partners.

Apart from partnerships, at the technical level, the methodology has also undergone several changes.

« Each module has been reworked to ensure that each participant learns and understands as much knowledge as possible. A new module has been integrated: the Computer Graphics module. Others have had their hours extended, such as Video Editing and Sound Processing, » explains Tiasy.

For the Leadership module, this third edition had the opportunity to welcome international trainer Brian Mulipah.

It should be recalled that this training is the second of this year 2019. The second edition took place last April.

A fourth edition will take place in 2020.


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